To clearly define exactly what problem ALTO was solving and how that solution would affect the everyday consumer. ALTO was not in the earbuds business, per se, but were instead in the business of enabling activity without concern for headphone wires getting caught.
The object was to develop an art schema template for ALTO to follow as well as produce the initial artwork to be used in their website and online presence. We went with modern style imagery that was evocative and dynamic prompting you to view ALTO as “The Next Step In Audio Evolution.”
Sarah K|M is a new beachwear brand offering high quality Egyptian inspired beachwear to middle class consumers. The objective was to develop a logo to represent the Egyptian theme while incorporating aquatic notes to represent the Mediterranean beaches.
West&SOCIAL is a creative production company that has the ability to grow and contract with the demand at a rapid rate. This allows for each team to be custom tailored to suit each client's industry and is modelled in a way to offer industry leading turnaround times without inflating the project budgets.
Yellow was chosen for the main color pallet to represent the youthful creativity within the organization with the emblem being an oscillating white and yellow blob to represent the liquidity of the business model stated in the previous paragraph.