DIACC, aka the Digital Identification & Authentication Council of Canada is quite a mouthful. With a name like that, you better believe you won’t be explaining what you do in a few simple words! This was the biggest challenge facing the DIACC. “How do we explain what we do, and how we do it without confusing the heck out of everyone!” We needed to make it explicit, clear and easily relatable to people in any industry. An animated video was the obvious option.