Kia needed to raise awareness for their new ‘Drive Change’ program. In promotion for this event, their agency, Innocean had organized an event where they got a large group of soccer loving kids together with the Toronto FC players to have a fun day of activities. The object was to develop a video for the event so that Innocean could use it in a Direct Marketing campaign. We wanted to find a way to make this project special. We wanted to blow away their expectations.
The statement of work did not call for any voiceovers and we were required to just show the fun nature of the program. Although, knowing some of KIA’s c-suiteswere there and would be speaking publicly at this event about the program, we saw an opportunity. We negotiated our way into the booth of the audio engineer and convinced them to allow us to connect our recording equipment to theirs and wait for the speeches to begin. What resulted was a clear voiceover for our video that came directly from the mouth of KIA’s CMO.
We gave the client the video along with a version sans vo. They chose to use the version with the vo.