To raise awareness for the KIA ‘Drive Change’ program (a program to help underprivileged children get into organized sports) Innocean Worldwide had organized an event where a large group of soccer loving kids got together with the Toronto FC for a fun day of activities.
To develop a video for the event so Innocean could use it in a Direct Marketing campaign.
With one shooter and one art director on location we created a video that showcased the fun these children could have and the impact this program could have on their lives.
The scope of work did not call for any voiceovers. Although, knowing KIA’s CMO would be doing a speech at the event, we saw an opportunity. We negotiated with the audio engineer to let us connect our recording equipment to theirs and we recorded his speech from their devices. What resulted was a clear voiceover for our video that came directly from the mouth of KIA’s c-suite.
We gave the client two versions of the video…one with and one without the voiceover. They chose to use the version with the vo.