Here's a commercial we shot for MIKA Audio, a vintage inspired wireless speaker which packs some serious oomph! Designed for use both at home or outdoors, it features ultra portability with larger than life sound.
Kia needed to raise awareness for their new ‘Drive Change’ program. In promotion for this event, their agency, Innocean had organized an event where they got a large group of soccer loving kids together with the Toronto FC players to have a fun day of activities. The object was to develop a video for the event so that Innocean could use it in a Direct Marketing campaign. We wanted to find a way to make this project special. We wanted to blow away their expectations.
The statement of work did not call for any voiceovers and we were required to just show the fun nature of the program. Although, knowing some of KIA’s c-suiteswere there and would be speaking publicly at this event about the program, we saw an opportunity. We negotiated our way into the booth of the audio engineer and convinced them to allow us to connect our recording equipment to theirs and wait for the speeches to begin. What resulted was a clear voiceover for our video that came directly from the mouth of KIA’s CMO.
We gave the client the video along with a version sans vo. They chose to use the version with the vo.
DIACC, aka the Digital Identification & Authentication Council of Canada is quite a mouthful. With a name like that, you better believe you won’t be explaining what you do in a few simple words! This was the biggest challenge facing the DIACC. “How do we explain what we do, and how we do it without confusing the heck out of everyone!” We needed to make it explicit, clear and easily relatable to people in any industry. An animated video was the obvious option.
West&SOCIAL as a company has always worked closely in the new technology category. This means a lot of cool apps. Irys is an app that we worked on during the summer of 2015 that allows its users to create videos using their smartphones even in too-dark scenarios. Up until now, phone cameras were just not able to provide quality videos in low light without a lighting attachment.
We needed to get Irys’ message across in a way that was unique. We wanted to break the traditional comparison rules so our audience saw something more exciting and most importantly, believable.
The result was a comparative tour around the City of Toronto with 2 smartphones in sight. One using Irys and one not. We developed a custom camera mount to display both phones. The video was visually appealing and delivered a clean and concise message to our client’s audience.
Moving forward the video was used in sponsored Facebook ads to gain our client over 100,000 users within the first three weeks.