To develop a point of reference that would effectively draw in more trendy bar goers located in the Ossington and West Queen West area.
When our friends suggest going to a bar we have not been to, in many cases, we tend to visit the internet before making a commitment to spend the night in this particular place. We saw this fact as our opportunity. We decided to use The Painted Lady's website homepage as an irresistible beacon for potential partiers in their target market.
We created a landing page that fully captured the excitement of the Painted Lady brand. We wanted to show that this was an atmosphere appropriate for both men and women but most importantly, create a visual representation (as seen in example above) of the visceral experience our client provided to the public.